A few months ago, we replaced our email marketing tool from Mailchimp to Drip. Many of our email newsletter subscribers ask us to write down why we decided to convert.

When it comes to email marketing, it is important to choose the right email marketing service that meets your needs.

In this article, we will share 4 reasons to move from Mailchimp to Drip, and how they can help us send more personalized emails, automated marketing campaigns and more.

Note: This article is part of our WPBeginner Insider series, where we introduce you to the products we use in WPBeginner. We release WPBeginner Insider every other Thursday.

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In our early days, Mailchimp proved to be the best choice for our email marketing needs. Over the years, we have grown from the largest free WordPress resource company with 3-4 members to a software company operated by over 300 people.

As we grow, we need an email marketing service that is both easy to use and equipped with all the necessary email automation tools to meet our growing needs.

On the other hand, most of our sister brands, such as WPForms, OptinMonster and AIOSEO, are already using Drip, which provides a better email automation tool than Mailchimp.

After careful consideration, we finally decided to move the WPBeginner email list from Mailchimp to Drip.

4 Reasons Why We Got From MailChimp to Drip

Whether you are running a blog, online store, or any business, choosing an email marketing service that suits your needs is the basis for your success.

The top priorities of our email marketing software include customer segmentation and personalization.

That being said, let's first discuss the specific reasons why we switched from Mailchimp to Drip.

1. Better segmentation function

Mailchimp is one of the most popular email marketing tools. But as our email list continues to grow, we realize there are many restrictions that will hinder our growth.

One of them is Mailchimp's limited segmentation capability.

Email segmentation means dividing the subscriber list into smaller target groups so that you can send them the most relevant information.

Generally speaking, it is best to create a list based on demographic and behavioral data, including what the user clicks, the user's selection form for registration, and past purchases.

Instead of sending all types of content to everyone, you can send super personalized emails to a specific group of people.

By email segmentation, you can:

• Increase open and click-through rates.
• Achieve higher conversion and return on investment (ROI).
• Increase revenue (in fact, 77% of ROI comes from segmented, targeted and triggered marketing campaigns).
• Receive fewer unsubscribes.
• Improve email delivery rates.

In Mailchimp, you cannot segment the list based on email engagement, such as opening an email and clicking a link to a specific page.

In fact, how users interact with your content is like a vote of trust on what type of content they want to buy from you and the product or service.

Mailchimp does track opens and clicks, but they are only displayed in the report dashboard and cannot be used as an automatic segmentation tool.

At WPBeginner, this means we cannot accurately determine the type of email you like to read, nor can we send more useful content that you think is valuable.

Drip, on the other hand, allows us to segment the email list based on the if-then command. For example, if one of our subscribers clicks on a specific link in the email, we can mark them as someone interested in the topic.

Plus, it allows us to manually segment subscribers when needed. This gives us the flexibility to send the right message to the right people.

This is an important reason why we agree to the Mailchimp alternative.

2. Better personalization

Email personalization is a strategy to customize email content based on the specific behaviors, interests and preferences of an individual recipient.

It is more than simply mentioning their names in the body content or subject line.

If done correctly, it should directly express people’s needs. As a result, they are more likely to open your email, interact with it, or even make a purchase when you sell a product.

We feel that the personalization options provided by Mailchimp are limited.

They do provide merge tags, which means you can dynamically replace content in your email with data you store about your subscribers, but they are limited.

Drip, on the other hand, can do all of this and more with its Liquid tag. For example, you can personalize your email based on your subscriber’s tags, their behavior, the time you automatically send emails, and more.

3. Better email automation features

Email automation means using predefined rules to trigger emails based on specific actions taken or not taken by the subscriber.

As a marketer, your job is to attract audiences from point A to point B. For example, you might focus on building trust with newsletter subscribers to attract them to buy products.

Drip allows you to automate your email policies based on features called workflows. With the workflow, you can intuitively design how to schedule your email marketing campaigns.

As you can see from the screenshot above, when this workflow is enabled, the person who subscribes to your email list will receive an email 2 minutes after subscribing if he has not placed an order before. With the Drip workflow, if you have an idea, you can build your email marketing campaign the way you want.

We combine workflow with our email series to send customized email campaigns to specific audiences.

4. Simple user interface

Since email marketing platforms can feel overwhelming at the beginning, a simple and straightforward user interface (UI) is very important for user experience.

Mailchimp gives a rather dated, bulky feeling, and tends to be stuffed with options on a page, making it harder to find what you need.

Plus, Drip has a cleaner, more modern user interface that allows you to access all the basic features with just one click.

We believe you don't have to be an email marketing expert to use Drip because everything is templated and can be drag-and-drop.

The final thought - a little review

Drip is perfect for our specific email marketing needs, especially since our list has grown significantly over the years. Through their labels, you can create laser target segments. Through the workflow, you can intuitively plan and execute the email marketing campaign you want.

We recommend Drip to businesses that want to expand their email list, especially online stores, because Drip connects to all major e-commerce platforms and allows users to track revenue metrics.

But we know Drip is not for everyone. If your business email list is small or just started using newsletters, it might be too advanced. In this case, you may need to select Continue Contact.

We recommend Constant Contact because they provide all the basic features you need to get started with your email list at an affordable price.

We hope you find this article helpful to understand why we used Drip instead. You might also want to check out our blog for how to create email newsletters the right way, or check out our list of easy ways to quickly expand your email list.

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