The main reasons why SEO does not work include unqualified content quality, insufficient technical foundation, and lack of external trust signals. First, if the content fails to meet the user's search intention, only stacks keywords without providing actual solutions, the top-ranked article structure should be analyzed, covers the core user problems, and improves readability; second, the slow page loading speed, the mobile side is not adapted, the existence of dead links or duplicate content will affect the inclusion and user experience, and it is recommended to use tools to detect the speed and optimize the structure; finally, the lack of external links and social sharing leads to low trust, and it is necessary to actively cooperate to promote practical content and guide users to forward.

SEO does not work, the most common reason is that your optimization strategy does not really address the needs of search engines and users. Many people do SEO, but they just stay on the surface, such as adding a few keywords and writing some pseudo-original articles, which is difficult to achieve.

The following points are the most easily overlooked links in actual operations, and they are also things you may not have done right.

The content quality is not up to standard and cannot meet the user's search intention

The content of many websites seems to have something, but it actually doesn't really solve the problem. Search engines now value more on whether the content can answer users' questions in full, rather than whether you have repeated the keywords several times.

• Are the articles you write more valuable than the content already available on the homepage?
• Is there any details that users really care about?
• Are you piled up information instead of providing a clear solution?

For example: If you write "How to learn English well" and only say "listen more and speak more and read more and write more", it is basically equivalent to nonsense. High-quality content will tell you which stage to start, which resources to recommend, and what common misunderstandings are.

suggestion :

• Analyze the top-ranked articles to see how they organize their content
• List the most concerned issues for users and cover them one by one
• Use subtitles, lists, and cases to improve readability

Failure to do a good job in technical foundation will affect the inclusion and experience

SEO is not just about writing articles, but also about technical aspects. Some websites have good content, but due to the chaotic structure or slow loading, it makes it difficult for search engines to crawl, and users cannot keep them.

• Has the page opened for more than 3 seconds?
• Is the mobile terminal adapted?
• Is there any dead link or duplicate content?

If these problems exist, no matter how diligent you update, they may be demoted by search engines.

suggestion :

• Check loading speed using Google PageSpeed ??Insights or domestic tools
• Make sure that every page is accessible normally without 404 errors
• Submit sitemap and regularly check the crawling of Baidu/Google webmaster tools

Without external trust signals, it is difficult to rise naturally

Search engines not only look at your own website, but also refer to how others view you. If your website does not have enough external link support or has very little social sharing, it will be difficult to obtain high weight.

• Are there any other websites that would like to quote your content?
• Are there any cooperation links within the industry?
• Will users forward or collect it after reading it?

These are all "trust signals". If no one wants to share your content, it means it is not attractive enough or authoritative enough.

suggestion :

• Actively contact influential people or platforms in the industry and try to cooperate
• Do some practical content, such as templates, tools, lists, etc.
• Add a share button to the article to guide users to forward

Basically, these problems are most likely to cause SEO to be ineffective. It’s not that you didn’t work hard, but that there may be deviations in direction or execution. SEO is a long-term process, but as long as you make the core links solid, you can slowly see changes.

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