Tame Your Facebook Feed: 7 Ways to See Only What Matters

Facebook boasts nearly 3 billion daily users, leading to a potentially overwhelming News Feed. This guide shows you how to curate your feed to display only the content you want to see.

1. Unfollow Friends (Without Unfriending)

Keep your friends, but control their visibility. Unfollowing prevents their posts from cluttering your feed without notifying them. Find the three dots beside any post and select "Unfollow," or use the "Friends" button on their profile (web or mobile app - "Take a Break" on mobile).

[Related: Boost Your Facebook Privacy]

2. Reduce Posts From Specific People

Want fewer posts from someone, but not a complete unfollow? Use the "Hide post" option from the same menu as "Unfollow." Hiding sponsored posts prompts feedback, allowing you to refine future ad targeting. You can also manage ad preferences for greater control (see step 7).

3. Prioritize Close Friends

Create a "Close Friends" list (web browser only) to ensure their updates are prioritized and generate notifications. Your friends won't know their inclusion status. Access this via the left-hand menu: Friends > Custom Lists > Close Friends.

[Related: Optimize Your Facebook Experience]

4. Create Custom Friend Lists

Organize friends into custom lists (e.g., "Family," "Gaming Buddies"). While these don't directly control News Feed frequency, they're useful for audience selection when posting. Create lists via Custom Lists > Create List. Control post visibility by selecting your custom list from the audience dropdown menu when creating a post.

5. Choose Who Appears First

Prioritize specific profiles or pages without constant notifications. Use the "Favorites" setting (web or mobile app) to arrange your feed. Access via your profile photo > Settings & Privacy > Feed > Favorites. Click the star icon next to preferred accounts.

[Related: Disable Facebook's Annoying Features]

6. View Posts Chronologically

For a simpler approach, switch to chronological order (web only). Select "Most Recent" from the left-hand menu. This provides less control but offers a different perspective on your feed.

7. Fine-Tune Your Ad Settings

Manage Facebook's ad targeting. Access Ad Preferences (profile photo > Settings & Privacy > Settings > Ads, or similar on mobile) to view and remove data categories used for ad personalization. Control ads based on your information and block specific advertisers. Manage off-Facebook activity within the mobile app's settings (Security > Off-Facebook Activity) to control data sharing between Facebook and other websites.

This article was originally published on April 18, 2017, and has been updated.

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