Shifts in data privacy are forcing a return to marketing fundamentals
If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. Hyper-speci
Jul 09, 2025 am 09:22 AM
How to identify and craft content pillars that boost brand awareness
Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for every brand that wants to attract
Jul 09, 2025 am 09:21 AM
Google Chrome updates search suggestions
Google Chrome is introducing updates to modify and enhance the search suggestions displayed in its browser's search bar. The updates include a "people also search for" section, which shows what others are searching for. Additionally, Google
Jul 09, 2025 am 09:13 AM
A/B testing and SEO: How to navigate pitfalls and maximize results
A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance. This
Jul 09, 2025 am 09:12 AM
How long does Google SEO take to show results?
SEOtypicallytakes4–6monthstoshownoticeableresultsdependingoncompetitionandsitecondition.1.Googlemustfirstcrawlandindexpages,thenbuildauthoritythroughbacklinksandcontentupdates.2.Keyfactorsinfluencingspeedincludewebsiteage,keyworddifficulty,contentqua
Jul 09, 2025 am 12:23 AM
What is white hat seo
WhiteHatSEOisimportantbecauseitfocusesoncreatingqualitycontentandfollowingsearchengineguidelinestobuildlong-termresults.1.Itemphasizesuseful,originalcontentthatanswersuserquestions.2.On-pageoptimizationincludesdescriptivetags,headers,andimagealttext.
Jul 09, 2025 am 12:20 AM
Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates
Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). Also, Google’s helpful conten
Jul 08, 2025 am 10:01 AM
Google Interaction to Next Paint coming to Core Web Vitals this Tuesday
This Tuesday, Google will implement a change to the Core Web Vital metrics, replacing First Input Delay (FID) with Interaction to Next Paint (INP) as part of the Core Web Vitals assessment. On March 12, 2024, FID will no longer be used and INP will t
Jul 08, 2025 am 10:00 AM
Google Business Profiles tools are temporarily unavailable
Several features and tools within Google Business Profiles are currently experiencing temporary outages. These include the ability to check verification status, manage appeals, and manage reviews. Google has stated that they are actively working on r
Jul 08, 2025 am 09:59 AM
Google Search turned off some event rich results
Google has disabled certain event rich results and modified the presentation of some event rich results in Google search outcomes. Consequently, you might observe a decrease in impressions and clicks within Google Search Console when using the specif
Jul 08, 2025 am 09:55 AM
Bing Webmaster Tools gains new IndexNow Insights & top SEO insights report
Microsoft updated Bing Webmaster Tools with new helpful insights and reports to assist you in improving your site's performance within Bing and overall search. Bing Webmaster Tools now includes a new IndexNow Insights report that offers more than jus
Jul 08, 2025 am 09:54 AM
Google Search Console recipe rich result report adds two new properties
Google now supports two new properties for the recipes rich result report within Google Search Console. Google will now report on recipeInstructions and recipeIngredient. Previously, Google did not show warnings or errors related to recipeInstruction
Jul 08, 2025 am 09:49 AM
What is an SEO strategy?
AnSEOstrategyisessentialtorankhigherinsearchenginesanddriveorganictrafficbyaligningyourwebsite,content,andtechnicalsetupwithuserintent.1)Itensuresfocusedeffortsonvisibilityinsearchresults.2)Corecomponentsincludekeywordresearch,on-pageSEO,technicalSEO
Jul 08, 2025 am 12:25 AM
How to create an SEO report
When doing SEO reports, you should focus on key data, clarify the goals and audience, have clear structure, compare and conclusions of the data, and be easy to understand. 1. Clarify the needs of the target: the boss pays attention to ROI, traffic trends, keyword income, and the execution team needs technical optimization, content direction, and external link status; 2. The report structure includes overall overview, keyword analysis, traffic trend, content performance, technical health, and external link changes, and is flexibly adjusted according to the project stage; 3. Data selection should be compared, explanation and suggestions. If the traffic declines, the time point, the reasons and the response measures are required, and the keyword part lists the rise and fall list and the opportunity words; 4. Use popular language to replace professional terms, supplemented by summary and action plan, clarify the responsible person and time nodes, and record the version to track the effect.
Jul 08, 2025 am 12:17 AM
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