WordPress pop-up plug-in: a powerful tool to improve conversion rate

Key points:

• Popular windows significantly increase website conversion rate, with cases showing up to 300%. Top WordPress popup plugins such as SumoMe ListBuilder, Ninja Popups, and OptinMonster can help you achieve this.
• The ideal WordPress pop-up plug-in should have a user-friendly interface, multiple pop-up types, precise positioning and triggering options, and be well integrated with your email marketing services and other tools. Most plugins also allow custom designs and pop-up scheduling.
• While pop-ups are very effective in acquiring leads and developing mailing lists, be sure to use them with caution and monitor website speed after installation to ensure that they do not negatively affect website performance or SEO.

As Hunter Boyle said, pop-ups are like Justin Bieber: "Either love it or hate it, but you can see them everywhere lately - because they still attract a lot of people." The pop-up windows are indeed effective... very, very, very effective. I have never seen a case study where pop-ups reduce website conversion rates, but I have seen countless cases showing pop-ups increase conversion rates by as much as 300%. If you are still skeptical, please don't just listen to me. Just use one of these top WordPress popup plugins. They are fast, simple, and some are completely free.

1. SumoMe ListBuilder

I started using SumoMe's List Builder app because of its extremely easy to use free version. It's the easiest plugin I've ever used. Within 5 minutes, a basic lightbox optin pop-up window will appear on your website. It collects emails, you can adjust where it appears on the website and how often it displays. Upgrade to premium version, pop-ups will be fully customizable and have access to numerous templates and data collection options. Best of all, the List Builder app is part of the entire suite of essential marketing apps, all of which are included in the same SumoMe plugin.

2. Ninja Popups

Ninja Popups is one of CodeCanyon's best-selling plugins ever...it's not without reason. This plugin allows you to customize various pop-ups based on different goals, from email registration to video display to social sharing. As far as pure customizability is concerned, this is the most creative and free plugin you can get for just $20.

3. OptinMonster

OptinMonster is one of the first companies to promote marketing using advanced optin pop-ups. They are leading the market for many years, and their pop-up plugins are still one of the best plugins to this day. OptinMonster's main selling point is its exit intention technology, which identifies when a user is about to leave your page and allows you to send optin popups at the best time.

4. PopUp Domination

PopUp Domination is an excellent mid-price option that includes all the features you are looking for in the optin pop-up. It includes A/B testing and various positioning options, and while many templates look a little dated, they are very reliable in their features.

5. Dreamgrow Scroll Triggered Box

This useful plugin is a nice free way to add simple popups to your website. It provides a single template with a variety of color options. Dreamgrow Scroll Triggered Box is an excellent plugin example that does only one thing but does it very well.

6. Icegram

Icegram is a free pop-up plugin that also offers many other marketing-focused add-ons. It is one of the more functional free options and will rank higher on the list if it is easier to use. For those who adopt a “universal tape” web design approach, Icegram is a great choice for free to get some advanced features.

7. Pippity

Pipity is a great choice for those who don't need advanced customizability like Ninja Popups but want more options than a single-function plugin. This plugin prides itself on its incredibly easy to use, and while its price/feature ratio makes it a slightly lower ranking on our list, it is a useful option for those who make ease of use a priority.

8. YITH Newsletter Popup

If you are looking for a pop-up window that takes up the entire screen, this plugin is another free single-function plugin that will only do this. Spacing and styles can only really work if you have a lot to say, but it's the best choice for those looking for large, bold, eye-catching pop-up templates.

Conclusion

Many of your website visitors may never visit your page again. You only have one chance to convert them into prospects or include them in your regular customer base. Pop-ups allow you to place your call to action in the most prominent position, prompting action. If readers like your content, they are more likely to provide it when asked to provide an email rather than searching your website for a sidebar subscription box. These 8 pop-up plugins make using pop-ups extremely easy on your website. But please don't just listen to me. Please try it and take a look at it yourself. The results may surprise you.

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WordPress popup plugin FAQ

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