TikTok provides a TikTok Analytics tool for Pro account holders. This tool monitors the performance statistics of TikTok videos. You can review your TikTok analytics data to enhance your marketing strategies. Discover how to access the TikTok Analytics tool and examine your TikTok stats in this article. MiniTool Software also offers numerous other computer guides; visit their official site for more.

What Is TikTok Analytics?

TikTok includes an Analytics tool within its Pro accounts. With the TikTok Analytics tool, you can monitor video metrics such as detailed follower, view, and engagement data. This can assist you in formulating a superior marketing plan for your video content, such as determining the optimal posting times on TikTok.

Learn how to access TikTok Analytics to review your TikTok stats and utilize it to boost your TikTok video performance. Some free third-party TikTok Analytics tools are also mentioned for your consideration.

Upgrade to a Pro Account to Access TikTok Analytics

To utilize TikTok Analytics, you must have a TikTok Pro account. Standard TikTok accounts lack the Analytics feature, which may also clarify why TikTok Analytics is not displaying. Below, find instructions on obtaining a TikTok Pro account and activating TikTok Analytics.

1. Open the TikTok app on your device and log in.
2. Tap the Me icon at the bottom-right corner to access your profile page.
3. Click the three-dot icon at the top-right corner of the profile screen, then select Manage my account.
4. Tap Switch to Pro Account.
5. Select a category for your account. Enter your phone number and input the verification code to register for the TikTok Pro account.
6. Once you've switched to the Pro account, return to the Privacy and settings screen and you will notice a TikTok Analytics option. Tap Analytics to access your TikTok Analytics dashboard.

How to Review Your TikTok Analytics Stats

On the TikTok Analytics dashboard, there are three primary sections: Overview, Content, and Follower. You can tap these tabs to uncover more detailed information.

Selecting the Overview tab allows you to view your TikTok account's total video views, followers, and profile views. You can examine the data for the past 7 days or 28 days. Each day’s data is presented in the chart.

By tapping the Follower tab, you can explore detailed information about your followers. You can view the gender and location of your followers.

The Content tab in TikTok Analytics offers further insights. Under Video Posts, you can observe the total views for each video post over the last 7 days. The videos are arranged from newest to oldest. In Trending Videos, it highlights which of your videos are currently popular on the For You page in the last 7 days and shows the total number of views during that period.

You can click on a specific video post to review the detailed analytics of that post, such as total views, likes, comments, shares, the playtime of the video, average watch time, traffic source types, audience locations, and more. If you notice certain video posts performing well in particular regions, you can continue creating similar content.

Leading TikTok Analytics Tools to Monitor Your TikTok Stats

Various third-party TikTok Analytics tools are available in the market, capable of tracking your TikTok video performance, measuring your TikTok followers, and providing comprehensive analytics data for your TikTok account.

Popular tools for analyzing TikTok account data include Pentos, TrendTok, Analisa, Popsters, Quintly, Exolyt, Socialinsider, TikRank, and others. Besides the built-in TikTok Pro Account, you can opt for a preferred tool to analyze your TikTok account data.

The above is the detailed content of How to Check Your TikTok Analytics to Track Video Performance. For more information, please follow other related articles on the PHP Chinese website!