Why are Core Web Vitals important for Google SEO?
Google values ??CoreWebVitals because they directly affect the user experience. 1. LargestContentfulPaint (LCP) measures content loading speed; 2. FirstInputDelay (FID) measures page response speed; 3. CumulativeLayoutShift (CLS) measures page stability. These metrics are one of the factors that Google ranks, especially in areas with fierce competition. Improvements include optimizing multimedia resources, reducing JavaScript execution time, and defining image sizes to avoid layout offsets. Although it is not a decisive factor, long-term neglect will affect the overall performance of the website.
Jul 02, 2025 am 12:22 AM
What to do when Google changes your GBP information
Google Business Profiles (GBP) have long been a cornerstone of local SEO efforts.Google has devised various mechanisms and processes to deter abuse and enhance the accuracy of information on GBP listings and their appearance on Maps. Consequently, Go
Jul 01, 2025 am 10:36 AM
How to harness the power of brand mentions across the search universe
Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. W
Jul 01, 2025 am 10:29 AM
Oh, Brother: The Verge games Google again for 'best printer 2024'
Technology news rag The Verge has published a 700-word article half-filled with content generated by Google Gemini and a heavy dose of sarcasm that has been outranking more in-depth, well-researched and arguably more helpful content written by humans
Jul 01, 2025 am 10:26 AM
Google Search Console security update improves management of ownership tokens
Google Search Console has introduced a security update related to user permissions and control management, allowing for better handling of ownership tokens.Ownership tokens are used when users verify your site in Search Console, Merchant Center, and
Jul 01, 2025 am 09:56 AM
Writing people-first content: A process and template
Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you c
Jul 01, 2025 am 09:49 AM
Why the shift from 'conversions' to 'key events' in GA4 is a game-changer
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this c
Jul 01, 2025 am 09:36 AM
How the Google-Reddit partnership impacts brand management
The Google-Reddit partnership is a major development that is transforming the way brands manage their online presence. This agreement enables Google to tap into Reddit’s data API, enriching its search results with real-time content pulled directly fr
Jul 01, 2025 am 09:28 AM
4 under-utilized SEO research approaches to tackle in 2024
SEO is in a state of flux right now. With numerous algorithm updates and reports about Search Generative Experience (SGE) reshaping the SERPs, there’s a lot of uncertainty and concern about what lies ahead.In times like these, I believe it's a great
Jul 01, 2025 am 09:27 AM
Google Discover optimization: A complete guide
Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even
Jul 01, 2025 am 09:13 AM
How to optimize for Google SEO on a WordPress site?
TooptimizeaWordPresssiteforGoogleSEO,startbyusinganSEOpluginlikeYoastSEO,RankMath,orAllinOneSEOPacktomanagemetatagsandXMLsitemaps.1)Chooseandsetuptheplugin,ensuringautomaticsitemapsubmission.2)Optimizecontentwithkeywordresearch,naturalkeyworduse,clea
Jul 01, 2025 am 12:30 AM
What is the difference between on-page and off-page Google SEO?
GoogleSEO is divided into two core categories: On-pageSEO and Off-pageSEO. The former focuses on internal optimization of the website, including content quality, keyword layout, meta tags, URL structure and internal links; the latter focuses on external authority construction, mainly through obtaining high-quality external links. For example, optimizing article titles, keywords and internal links in travel blogs belongs to the On-page strategy, while obtaining recommended links from other websites is the key to Off-page. A common misunderstanding is to only pay attention to one party and ignore the other party. In fact, the two need to be carried out in concert: On-page is controllable and effective quickly, Off-page needs to be accumulated for a long time, and only by taking into account can the search ranking be comprehensively improved.
Jul 01, 2025 am 12:29 AM
Dominate search results with your SEO dream team
Ever thought about how to effectively organize an SEO team for maximum success? Don’t miss our webinar on Tuesday, April 23rd, where we’ll bring together experts to walk you through the essential strategies for building a powerful and scalable SEO op
Jun 30, 2025 am 09:49 AM
Meta AI adds Google Search results
Meta AI answers now may include Google Search results, making this the first AI assistant to integrate search results from both Google and Microsoft.That said, I’ve yet to find a query that triggered Google Search results. Meta AI launched with Micro
Jun 30, 2025 am 09:45 AM
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