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How to fix a huge traffic drop after rebranding

Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Regardless of the reason, traffic will drop when things go wrong. But

Jun 30, 2025 am 09:41 AM

Best of SearchBot: Create Google core update recovery strategy

Best of the SearchBot showcasesSearch Engine Land’s SearchBot’sresponses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected thi

Jun 30, 2025 am 09:33 AM

SEO vs SEM what is the difference

The biggest difference between SEO and SEM is the way of obtaining traffic: one is "natural" and the other is "paid". SEO optimizes the content, structure and technology of the website, so that the website can naturally improve its ranking in the search engine result page (SERP). It does not need to pay for clicks, but requires long-term investment. It is suitable for users with limited budget and pursuing stable traffic. SEM obtains traffic by purchasing keyword ads, and users only charge for clicks (CPC), which is fast but has high cost, and is suitable for short-term promotion or new products to be launched. The two can be used in combination: SEM is used to quickly drain and test keyword effects, while SEO is used to optimize long-term and reduce customer acquisition costs. When choosing, it should be flexibly used according to the business stage, goals and budget.

Jun 30, 2025 am 12:11 AM

How to do seo for my website

Mastering the key points of SEO can make the website easier to be included in search engines, mainly including the following four aspects: 1. Keyword research is the basis. Use tools to find long-tail keywords that users often search but have less competition, and naturally integrate the title, text and picture ALT tags; 2. The content should solve user problems, write in-depth articles around the core theme, and regularly update and enhance authority; 3. Optimize the page structure and technical details to ensure that the website loads quickly and the mobile terminal is well adapted, set clear titles and descriptions, submit and include them using sitemap.xml, and compress pictures to improve speed; 4. Establish high-quality external links, obtain trusted links through industry blog submissions, partner recommendations, etc., and use social media to drive traffic indirectly to help SEO.

Jun 30, 2025 am 12:03 AM

Head of Google Search demands urgency as growth slows

Prabhakar Raghavan, the head of Google Search, expects his team to move more quickly and in different directions as part of a new “cost” and “operating reality.”That’s according to audio of Raghavan speaking during a Google all-hands meeting, obtaine

Jun 29, 2025 am 10:43 AM

Google March 2024 core update rollout is now complete

Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. This was a big core update, where Google said that this core update is more complex and involves changes to multiple c

Jun 29, 2025 am 10:13 AM

Is optimizing for one specific keyword an outdated SEO practice?

For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. However, this hype

Jun 29, 2025 am 10:04 AM

Bill requiring TikTok sale or ban becomes law in U.S.

President Joe Biden today signed a bill into law that requires TikTok to either separate from its Chinese parent company ByteDance or face a complete ban in the U.S.What it means. ByteDance has nine months to sell TikTok. If necessary to finalize a s

Jun 29, 2025 am 09:33 AM

Google CEO says AI overviews are increasing Search usage

Google has handled “billions of queries” through its generative AI capabilities and intends to “broaden the range of queries we can support for users” even more, according to Alphabet/Google CEO Sundar Pichai during the Q1 2024 Alphabet earnings call

Jun 29, 2025 am 09:22 AM

What is technical SEO

TechnicalSEO is the basis for ensuring that the website can be understood and indexed by search engines, involving key aspects such as crawling, inclusion, speed, mobile adaptation, secure connections and URL structure. 1. The crawling ability affects whether the search engine can discover the page, and avoids robots.txt errors or excessive redirection; 2. Inclusion control ensures that the correct page is displayed, and use noindex tags and standardized tags to manage duplicate content; 3. Website speed optimization improves loading efficiency through compressing images, browser caches, etc.; 4. Mobile friendly requirements are designed to be suitable for touch operations and avoid pop-up interference; 5. Secure connections require HTTPS to be enabled to ensure data transmission security; 6. Clear URL structure helps search engines identify page content

Jun 29, 2025 am 12:24 AM