Shifts in data privacy are forcing a return to marketing fundamentals
If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. Hyper-speci
Jul 09, 2025 am 09:22 AM
How to identify and craft content pillars that boost brand awareness
Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for every brand that wants to attract
Jul 09, 2025 am 09:21 AM
Google Chrome updates search suggestions
Google Chrome is introducing updates to modify and enhance the search suggestions displayed in its browser's search bar. The updates include a "people also search for" section, which shows what others are searching for. Additionally, Google
Jul 09, 2025 am 09:13 AM
A/B testing and SEO: How to navigate pitfalls and maximize results
A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance. This
Jul 09, 2025 am 09:12 AM
Configuring Authentication Methods (Windows, Forms, Basic) in IIS
Windows authentication is suitable for internal applications and is automatically authenticated through domain accounts; the steps are to open IIS Manager, select a site, enable Windows authentication, and ensure HTTPS is used. Forms authentication is suitable for custom login pages. You need to configure the login URL and timeout time in web.config, and develop a login page to verify users, encrypt your password and use HTTPS. Basic authentication is lightweight but not secure. It is only used when HTTPS is enabled. It needs to be enabled in IIS and cooperate with local or domain accounts. Password leakage is often caused by ignoring HTTPS.
Jul 09, 2025 am 12:51 AM
how to add a watermark in Premiere Pro
The key to adding watermarks in PremierePro is position selection and parameter settings to ensure that the subject screen does not affect the clear logo. A common practice is to place the watermark in the lower right corner or the upper left corner to avoid the face or important content areas; it is recommended to choose a fixed position on the edge of the dynamic picture. The watermark size is generally controlled within 10% of the screen width. There are two main ways to add: 1. Import the image as a layer and adjust the position, size and transparency (PNG format is recommended); 2. Use the built-in watermark function in the export settings (applicable to later versions of 2022). Pay attention to details including using high-definition pictures, avoiding occlusion of important information, considering background light and dark contrast, and whether the export format supports Alpha channel, such as MOV format. The whole process is clear and suitable for beginners
Jul 09, 2025 am 12:40 AM
how to use scene edit detection in Premiere Pro
Scene editing detection is a function in PremierePro that automatically recognizes the position of the lens switching in a video. It quickly marks editing points by analyzing the changes in the screen content, which is suitable for sorting out original materials such as interview recording and activity recording. The usage method is as follows: 1. Right-click to select "Scene Editing Detection" after importing the material; 2. Set the analysis range, target sequence and audio loudness analysis; 3. Click "Analysis" to generate marked sequences or segmentation fragments. The detection results can be used for rough cut reference, multi-camera synchronization, exporting mark lists, etc. Notes include: Slow transitions may be inaccurately identified, transition effects are prone to misjudgment, it is recommended to test first and then batch processing, and existing marks can be merged during testing. This function can significantly improve the efficiency of pre-recording of editing.
Jul 09, 2025 am 12:25 AM
How long does Google SEO take to show results?
SEOtypicallytakes4–6monthstoshownoticeableresultsdependingoncompetitionandsitecondition.1.Googlemustfirstcrawlandindexpages,thenbuildauthoritythroughbacklinksandcontentupdates.2.Keyfactorsinfluencingspeedincludewebsiteage,keyworddifficulty,contentqua
Jul 09, 2025 am 12:23 AM
Backing Up and Restoring IIS Configuration and Websites
TobackupandrestoreIISconfigurationandwebsites,usetheappcmdtoolforserver-levelsettings,manuallycopycriticalfiles,andseparatelybackupwebsitecontentanddatabases.1.BackupIISconfigusing"appcmdaddbackup"inCommandPromptasAdmin.2.Storebackupsindefa
Jul 09, 2025 am 12:22 AM
What is white hat seo
WhiteHatSEOisimportantbecauseitfocusesoncreatingqualitycontentandfollowingsearchengineguidelinestobuildlong-termresults.1.Itemphasizesuseful,originalcontentthatanswersuserquestions.2.On-pageoptimizationincludesdescriptivetags,headers,andimagealttext.
Jul 09, 2025 am 12:20 AM
Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates
Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). Also, Google’s helpful conten
Jul 08, 2025 am 10:01 AM
Google Interaction to Next Paint coming to Core Web Vitals this Tuesday
This Tuesday, Google will implement a change to the Core Web Vital metrics, replacing First Input Delay (FID) with Interaction to Next Paint (INP) as part of the Core Web Vitals assessment. On March 12, 2024, FID will no longer be used and INP will t
Jul 08, 2025 am 10:00 AM
Google Business Profiles tools are temporarily unavailable
Several features and tools within Google Business Profiles are currently experiencing temporary outages. These include the ability to check verification status, manage appeals, and manage reviews. Google has stated that they are actively working on r
Jul 08, 2025 am 09:59 AM
Google Search turned off some event rich results
Google has disabled certain event rich results and modified the presentation of some event rich results in Google search outcomes. Consequently, you might observe a decrease in impressions and clicks within Google Search Console when using the specif
Jul 08, 2025 am 09:55 AM
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